Infinity Tracking successfully acquired ResponseTap

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Infinity Tracking successfully acquired ResponseTap

Infinity Tracking successfully acquired ResponseTap

EMW’s Corporate Team, led by Simon Arkell and Kerry Jimenez, advised Infinity Tracking earlier in during 2021 on the successful acquisition of ResponseTap from its management and venture capital investors.

Infinity has developed its class leading conversation analytics suite to enhance its core call tracking services and ResponseTap has created highly innovative customer experience software to predict caller intent and personalise the call experience.

The combination will allow the enlarged SaaS group, with annual recurring revenues of £15 million and employing 135 staff, to better serve its 350 enterprise and over 1,000 SMB clients with an enriched set of services and to enable further innovation. The transaction was funded by existing shareholders, led by both its NEDs including Paul Walsh (Founder) and Smedvig Capital, who originally invested in late 2016, and was also supported by Claret Capital Partners with a new growth debt facility.

 Warren Newbert, CEO, said:

"The EMW team provided us with invaluable legal advice throughout a complex acquisition process.  We use EMW for their sensible and pragmatic advice and breadth of experience, as well as their calm and efficient manner.  They have a light hearted culture too, which makes them a pleasure to deal with!"
Get in touch

For more information about this deal please contact Simon Arkell and Kerry Jimenez, or give us a call on 0345 070 6000.

Our corporate team advise companies, management teams, investors and debt providers from business start-ups and first round finance agreements through to mergers and acquisitions, management buy outs, development funding and exit.