Infinity Tracking successfully acquired ResponseTap
EMW’s Corporate Team, led by Simon Arkell and Kerry Jimenez, advised Infinity Tracking earlier in during 2021 on the successful acquisition of ResponseTap from its management and venture capital investors.
Infinity has developed its class leading conversation analytics suite to enhance its core call tracking services and ResponseTap has created highly innovative customer experience software to predict caller intent and personalise the call experience.
The combination will allow the enlarged SaaS group, with annual recurring revenues of £15 million and employing 135 staff, to better serve its 350 enterprise and over 1,000 SMB clients with an enriched set of services and to enable further innovation. The transaction was funded by existing shareholders, led by both its NEDs including Paul Walsh (Founder) and Smedvig Capital, who originally invested in late 2016, and was also supported by Claret Capital Partners with a new growth debt facility.
Warren Newbert, CEO, said:
"The EMW team provided us with invaluable legal advice throughout a complex acquisition process. We use EMW for their sensible and pragmatic advice and breadth of experience, as well as their calm and efficient manner. They have a light hearted culture too, which makes them a pleasure to deal with!"
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