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£10m investment for number one cloud based call tracking service

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£10m investment for number one cloud based call tracking service

£10m investment for number one cloud based call tracking service

“We are delighted to have acted for Infinity on this investment. It represents an exciting time for the business as they now forge ahead with their new and exciting business plan. We very much hope to join them on the journey!”

Infinity Tracking Limited provides the number one rated, cloud based call tracking service with integrated visitor tracking capabilities. Infinity enables clients to track calls from their website and analyse exactly which marketing activity resulted in which sales and optimises the chance of those sales closing. The investment by Smedvig will be utilised to finance the growth of the business, in particular, maintaining Infinity’s market leader position, developing the US business and continuing to expand into other countries across the world. 

The EMW team was led by corporate Principal, Simon Arkell, with assistance from Associate, Kirsty Simmonds, and Solicitor, Sean Halliwell

Warren Newbert, COO of Infinity, commented “The deal was a long process which only worked successfully due to the support and commitment of our quality advisers, EMW, who helped get the deal done in a timely manner, with our best interests always being their focus and not getting bogged down in protracted legal arguments.”

If you would like to find out more about this deal, please get in touch with Simon Arkell.